Beginner’s Guide to Social Media Marketing – [Facebook, Instagram & Twitter]

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About Course

The Beginner’s Guide to Social Media Marketing is a comprehensive online course designed specifically for individuals who have little to no knowledge of social media marketing. This course will equip beginners with the essential skills and strategies needed to effectively market on three major social media platforms: Facebook, Instagram, and Twitter. By the end of this course, participants will have a solid foundation in social media marketing and be able to implement successful marketing campaigns to promote businesses, engage with audiences, and drive meaningful results across these platforms.

Course Objectives:

  • Understand the fundamentals of social media marketing and its importance in today’s digital landscape.
  • Set up optimized pages on Facebook, Instagram, and Twitter to maximize visibility and engagement.
  • Utilize unique features available on each platform to enhance brand presence and attract target audiences.
  • Implement effective call-to-action techniques to drive user engagement and achieve marketing goals.
  • Identify and define target audiences to create tailored marketing strategies for each platform.
  • Develop a content plan that aligns with brand objectives and resonates with the target audience.
  • Utilize strategies to generate page likes and increase engagement organically.
  • Learn the process of running paid advertisements to reach a wider audience and achieve specific marketing objectives.
  • Understand post-scheduling using a social media management tool, to optimize content distribution.
  • Leverage the power of hashtags to increase content discoverability and reach on all three platforms.
  • Drive traffic, clicks, and website visits using Facebook marketing strategies.
  • Create an effective sales funnel that includes lead generation, conversion to sales, and customer retention.

Course Structure:

The course will be delivered online through a combination of video lectures, practical exercises, quizzes, and supplementary reading materials. Participants will have access to a dedicated online learning platform where they can access course content, interact with instructors, and engage with fellow learners. The course is self-paced, allowing participants to study

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What Will You Learn?

  • How to set up a well optimized page
  • How to use unique features on your pages
  • Call – to – action
  • Determining your target audience
  • Creating a content plan
  • Generating page likes and engagement
  • Run paid ads
  • Post scheduling
  • Hashtags
  • Dive traffic, and clicks to a website using Facebook
  • Sales funnel, Lead generation and Conversion

Course Content

Uncovering the Secrets of Facebook Marketing
Welcome to the first section of the course, where we will uncover the secrets of Facebook marketing together. In this section, we will start from the basics and guide you through the process of setting up and optimizing your Facebook page for maximum visibility and engagement. You will learn about unique features embedded within Facebook page that you can use to promote a brand, business, products or services. In summary, this section covers all the tips and tools that can enhance your marketing strategies and help you connect with your target audience effectively.

  • Setting Up a Well Optimized Page
  • Facebook Usage and Page Optimization Quiz
  • How to Set up Facebook Respond Assistant (Auto Responder)

General Social Media Hacks and Terminologies
In this section, we have general guides that applies to all social media platforms including Facebook, Instagram and Twitter. It is recommended that you take the courses in this section right after taking the 'Facebook Marketing' section.

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